Sep 2025
A follow-on Google Ads month showing cost-per-conversion improving to PKR 404 while conversion volume increased.
Bring cost-per-conversion down further from August's PKR 739 without sacrificing conversion volume.
Evaluate whether a lower cost-per-conversion could be sustained at similar or higher conversion volume.
PKR 150K with 125 Conv. in the displayed period.
This Google Ads dashboard verifies account-level cost and conversion value for the tracked window in September 2025 (1-27 Sept).
Weekly bid adjustments based on the prior week’s conversion data brought cost-per-conversion down to PKR 404 — nearly half of August’s rate — while conversions grew to 125.80.
The screenshot is the original Google Ads dashboard evidence for this case study; no spend, conversion, or revenue figure has been altered.
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