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1,437 Purchases From the Account Foundation Month
Meta Ads Structure Baseline
Anonymized DTC Ecommerce Brand
Relevant forPremium DTC Products

1,437 Purchases From the Account Foundation Month

Jun 2025

A campaign-structure baseline showing the 1,437 purchases that preceded the stronger July and August periods.

Challenge

Build a repeatable campaign structure rather than a single-campaign dependency.

Focus

Establish distinct scaling and testing roles from the baseline month.

Outcome

PKR 4.26M with 1,437 Purchases in the displayed period.

PKR 4.26MRevenue / Conv. Value
1,437 PurchasesOrders / Conversions
654 PurchasesTop Campaign
193 PurchasesCreative Test
Jun 2025Period

Verified Dashboard Snapshot

What This View Shows

This purchase-count view shows how the June baseline was distributed across scaling and creative-testing campaigns.

Performance Read

The account was already diversified across several campaign roles, which made later month-over-month scaling easier to evaluate.

Why This Matters

The screenshot is the original Ads Manager evidence for this exact case-study angle; no purchase or value metric has been replaced or generated.

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